Estudos IVV - ViniPortugal

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FÓRUM ANUAL VINHOS DE PORTUGAL 2015

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Social Responsibility

ViniPortugal supports the European Programme “Wine in Moderation”

“Wine in Moderation” is a European programme that aims to promote a responsible and moderate wine consumption. It positions wine as a premium product to be tasted slowly and in moderation. It has the objective to educate stakeholders and the public in general about social and health risks of excessive consumption and misuse of alcohol, encouraging cultural change in the approach towards wine consumption, making moderate consumption fashionable.


The A Copo! campaign developed by ViniPortugal supports the programme since the end of 2010.
The campaign understands wine as a daily product, whose consumption can be done in a relaxing and healthy way, among family and friends, at the table or at leisure, creating a new trend of moderate and responsible wine consumption.

To know more about the programme go to: http://www.wineinmoderation.eu/en