Estudos IVV - ViniPortugal

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FÓRUM ANUAL VINHOS DE PORTUGAL 2016

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INFORMAÇÃO AO SECTOR IVV / VINIPORTUGAL

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Institutional Strategy

To develop and execute such innovative and relevant strategies and market plans that position Portugal, over the next 3 years, as the next hot spot in the international wine scene.

VINIPORTUGAL’s target markets are those established for the promotion of the Portuguese wines image and the brand Wines of Portugal during the 2012 - 2014 period.

Those markets are the USA, Brazil, Canada, United Kingdom, Germany, Norway, Sweden, Finland, Angola and China. VINIPORTUGAL operates also in the Portuguese market, although not aiming at promoting the country’s image or brand but rather focusing its intervention in the enhancement/ valuing of new forms of wine consumption, in particular the concept "A Copo" (Wine by the Glass) in bars and restaurants.

For the success of its mission, ViniPortugal recognizes the importance of bringing together all the sector’s representatives in order to build a consensus platform and a uniform message for the promotion of Portuguese wines, leveraging the effects of promotional activities, in a logic of complementarity between the 3 promotion levels - COUNTRY, REGION AND BRAND.