Frederico Falcão
Chief Executive Officer
The Wines of Portugal brand is a collective brand and a means of communicating Portuguese wines around the world.
ViniPortugal is the Interprofessional Wine Association, recognised by the Ministry of Agriculture on 1 October 2015.
Its MISSION is "to promote Portugal's image as a wine producer par excellence, enhancing the value of the brand "Vinhos de Portugal/Wines of Portugal", contributing to a sustained growth in the volume and average price of Portuguese wines".
Seven professional associations and one confederation are Founding Members of ViniPortugal:
Representing the Trade: ACIBEV, ANCEVE and AND;
Representing Production: CAP, FENADEGAS, FENAVI and FEVIPOR;
Representatives of the demarcated regions: ANDOVI.
Activity: International promotion of the image of Portuguese Wines.
Governing Bodies: General Assembly Board, Supervisory Board and Management
Board: Frederico Falcão, President, Mário Joaquim Abreu Lima, Vice-President for Production and João Gomes da Silva, Vice-President for Trade.
Founded: 15 October 1996
Headquarters
Sede
Rua Mouzinho da Silveira, nº 5
1250-165 Lisboa
Porto
Porto
Rua das Flores, nº 8-12
4050-262 Porto
Vini(Portugal) in figures
28
Years promoting Portuguese wines
21
Priority international markets
7,20
Million euros invested in promotion in 2024
+100
Marketing actions implemented every year
928
Million Euros in exports of Portuguese wines in 2023
7,5
Million hl of wine production in 2023
10.4 %
Of the Consumer Goods exports in 2022
46%
Is the average percentage of wine production exported in volume
9th
Is Portugal's position on the internacional wine trade list in 2023
Vineyard Area
180 360 ha Portugal's Total Vineyard Area (2023)
2,7% of the World's Vineyard Area
Wines DOC (2023/24)
Top Grapes
Red
White
The Board of ViniPortugal, elected in March 2023, for the three-year period 2023/2025, is composed of three members, Frederico Falcão, João Gomes da Silva and Mário Joaquim Abreu Lima.
Chief Executive Officer
Vice President
Production Representation
Vice President
Trade Representation