Activity and Institutional Strategy
Activities
Annual activity in international markets
Institutional Strategy
Developing and executing innovative and relevant market strategies
Activities
Annual activity in international markets is established through the Marketing Plan of the Wines of Portugal brand, complemented by professional training and consumer education activities carried out within the scope of ACADEMIA VINHOS DE PORTUGAL.
In the Portuguese market, the main annual event is the Wines of Portugal Contest, which generally takes place in May. Also significant is the activity in the Wine Tasting Rooms of Portugal, in Lisbon (renovated in 2015) and in Porto/Gaia (renovated in 2024).
At the Annual Wines of Portugal Forum, which takes place in November, ViniPortugal presents, together with the CVRs, the balance of the year and a presentation of the Plans to be launched in the following year. For a better monitoring of our activity, it is suggested to read the documents that are available below.
Institutional Strategy
Acting in a network, developing and executing innovative and relevant market strategies and plans that affirm Portugal as the hotspot of the international wine scene for 3 years.
The markets in which VINIPORTUGAL operates, which will be those established in extension in the Wines of Portugal Brand Plan, must correspond to:
