3rd Provide Producers with information on markets and consumers. The strategy for Wines of Portugal involves positioning the brand and the Portuguese wine sector with a distinctive value proposition, aimed at specific segments of wine consumers, who value the product and are willing to pay a premium price for the difference, with a more targeted and closer communication, with a product offer at competitive prices but at increasingly higher price points, privileging channels of distribution where the difference is valued (specialty stores, wine cellars, small. supermarkets with premium positioning, restaurants, bars, wine clubs, etc). In addition, this strategy should coexist with actions that allow a rapid increase in distribution, shelf space and visibility at a regional level, particularly with regional chains, and the opportunistic exploitation of national mass distribution channels where the opportunity and interest to carry out promotions arises. of Portuguese wines to support the distribution of producers capable of following a volume strategy.