Participation of Producers in the 2021 Marketing Plan Actions
2021 is marked by the continuation of the COVID 19 pandemic, which conditioned the execution of the planned promotion plan for the WPT brand, with results, in a transversal way, in below expectations.
Key indicators of 2021
Number of producers who participated
Number of shares with producers
Average participation per producer
Average of producers present per event
Compared to 2020, there were plus 121 participations, representing a 20% growth in the total number of actions carried out. Of these actions, there were 4 fewer with producers, that is, 8,5% less than in 2020. In 2021, 36 fewer producers participated, representing a drop of 14% compared to the previous year.
We believe that this is a consequence of an atypical year in terms of wine promotion, so any other conclusions that may be drawn may be affected by errors of analysis.