ViniPortugal is the Interprofessional Association of the Portuguese Wine Industry and the entity managing the brand Wines of Portugal. Its aim is to promote the image of Portugal as a wine producing country par excellence by valuing the brand Wines of Portugal.
Founded in 1997 as a private non-profit association, it groups leading associations and professional organizations representing the trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP) and demarcated regions (ANDOVI).
Through ViniPortugal, the brand Wines of Portugal is consistently present in 4 continents and 11 strategic markets. With an annual investment of around 7 million euros, ViniPortugal carries out over 100 annual Portuguese wine promotional actions involving around 350 national wine producers.
15 YEARS PROMOTING PORTUGUESE WINES
ViniPortugals Board, which has had its mandate renewed for the 2017-2020 triennium at the General Assembly on 31 March 2017, is composed of three members:
Jorge Monteiro, President, Martim Guedes, Vice-President, representing Trade and Jorge Basto Gonçalves, Vice-President representing Production.