MARKET STUDIES

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Wines of Portugal Forum of 2019

Consulte a Agenda Vinhos de Portugal 2019

Information IVV / VINIPORTUGAL Sector

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Institutional Strategy

Acting in a network, developing and executing innovative and relevant market strategies and plans that affirm Portugal as the hotspot of the international wine scene for 3 years.


The markets in which VINIPORTUGAL operates, which will be those established in extension in the Wines of Portugal Brand Plan, must correspond to:

  1. Markets with higher added value and / or,
  2. Emerging markets, with high growth potential and / or,
  3. Reference and unsaturated markets.

In the Portuguese market, VINIPORTUGAL will operate in two different plans:

  1. The promotion of awareness and image of Wines of Portugal to the foreigners who visit us;
  2. The promotion of awareness and the value of the wine service among professionals.